Experian
SEO Content Strategy
Work Done
Topic ideation through SEO keyword research
Content audits and keyword gap reports
Mapped personal finance trending topics
Created 300+ SEO content briefs and outlines
Oversaw full evergreen content roadmap
Managed SEO content Reviews
Assisted with SEO & analytics performance reports
Role: SEO Content Specialist
As an SEO Content Specialist, I was tasked with helping Experian grow its consumer-facing resource section of the website to compete with major players in the personal finance space like NerdWallet and CreditKarma. My team's performance was judged against increasing organic traffic to our educational resource hub, increasing Experian's topic authority, driving affiliate link clicks, and converting sign-ups to the Experian App.
Results
Achieved an 80% increase in organic traffic to Experian.com (YoY) while exceeding attributed Experian mobile app sign-ups and affiliate link clicks. Publishing quality content at scale also resulted in thousands of new authoritative backlinks to experian.com.
