Meathead Movers

Information Architecture & SEO

Problem

Meathead Movers wanted to build various location specific moving service landing pages at scale. The goal was to rank for competitive localized organic keywords related to moving services.

Solution

I worked with a developer to implement 300+ programmatic and templated landing pages for each service region. Each page included contextual information and content to make it competitive in search. We also made sure to implement this section of the website following best practices for crawlable information architecture through the main index page, uri structure, and navigation menu.

Results

Within a year of implementation, the location pages on the website ranked for:

2,244 total organic keywords

665 organic keywords on page 1